Blog

How defensible investment decisions get made

Method notes from building an analysis platform for brokers, funds and founders: memo structure, bottom-up market sizing, risk scoring and the warning signs that show up long before a diligence call.

Latest

Most diligence checklists fail for the same reason: they list topics rather than evidence. A question is closed when a document, a reference call or a system export answers it — not when someone remembers discussing it.

Due diligence · 24 August 2026 · 10 min read

Articles

More from the research desk

Each piece is a working method, written the way we apply it inside the platform.

Financial analysis

Unit economics: reading CAC, LTV and payback honestly

How to calculate CAC, LTV and CAC payback period without flattering the numbers, which definitional choices distort them, and what benchmarks actually mean at each stage.

24 August 2026 · 8 min read

Valuation

Valuing a company with no revenue

The methods used to value pre-revenue startups — scorecard, comparables, dilution-first and venture method — and how to document a valuation so it can be defended later.

24 August 2026 · 8 min read

Investment process

The investment memo, section by section

A section-by-section investment memo template used by investment committees, with what belongs in each part, what to cut, and how to keep every claim traceable to evidence.

18 August 2026 · 9 min read

Apply these methods to a live deal

The platform runs the same structure automatically: bottom-up market sizing, a scored risk register, red-flag checks and a memo with every claim traced to its evidence. Every trial includes the full toolset for 14 days.