Guides

Guides to the work behind an investment decision

Three deep topics, each collecting every article we have written on it alongside the checklists and free calculators that do the same job in practice.

Pillars

Start with a topic

Each guide is a reading order, not a link dump — the articles run in the sequence the work happens.

Investment due diligence: a complete guide

A complete guide to investment due diligence: the workstreams, the questions investors ask, the red flags that matter, the data room, and how findings become a defensible memo.

9 articles · 2 free resources

Market sizing: TAM, SAM and SOM done properly

How to build market size from the bottom up: what belongs in TAM, SAM and SOM, how to calculate serviceable obtainable market from channel capacity, and how sizing interacts with defensibility.

3 articles · 1 free resource